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SIER hierarchy of active listening

 
 
model's image

characteristics

author:
Steil, Lyman K., Barker, Larry L. and Watson, Kittie W.
country:
United States
period:
1983
type:
model
role:
consultant, change agent, coach and trainer
activity:
analyse and reflect
topic:
marketing & sales
abstr. level:
individual
perspective:
learning
status:
under review
module:
personal selling
comments:
0
 

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description:

In the early 1980s, the American communication researchers, Steil, Watson & Barker, developed the SIER hierarchy of active listening based on their observation that people recall only about 50% of the message immediately after hearing it and only 25% after two days. Steil, Watson & Barker built upon Claude Shannon and Warren Weaver's general model of communication that was first published ...

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