Firms that want to internationalise must decide on a fitting mode of entry into a foreign market in order to make the best use of their resources. Once an entry mode has been chosen, multinational organisations limit their tactical flexibility by developing skills and knowledge to support the chosen arrangement.  The entry mode selection...

Michael Porter's innovative research in the 1980's changed managers' perceptions of their own industry's importance as a factor for their company's strategy. Business unit managers would now have to study their industry's characteristics since an industry's structure determines its relative economic attractiveness and hence, the profit potential of all companies...

The British management writer, Charles Handy, classified organisational culture by the power of individuals' roles and functions within an organisation. He identified four archetypes: 1. ZEUSor Club Culture. Power is concentrated in the hands of one individual, the top boss. Control radiates from the centre's use of personal contacts...

Everett M. Rogers is widely known as the inventor of the “Diffusion of Innovation” theory from his research on how farmers adopt agricultural innovations. After pursuing a degree in agriculture, Rogers earned his PhD in Sociology and Statistics at Iowa State University (1957). His doctorate work stemmed from both his personal interest in understanding...