Ruben is an experienced business leader that believes in passion and knowledge as key ingredients for business success.
Currently, he leads two business ventures.
Value On net, LLC is an international licensed office of WSI, the largest global network of certified Digital Marketing Consultants.
Kennentropy, LLC is an executive consulting firm that focuses on helping businesses successfully apply innovation through Information Technology and helps ignite people’s talent through coaching, development and Training.
Ruben has more than 35 years of experience in Executive and Management positions at leading enterprises in the Information Technology and Communications (ICT) sector. He has specialized on building and leading high performance teams that design and deliver solutions to help customers achieve breakthrough benefits in their business.
Prior to his current activities, Ruben led sales units at Microsoft Latin America and at Microsoft Mexico. He also worked at IBM, Ericsson, Dresdner Bank and Banpaís. He is experienced in leading highly successful teams in sales, marketing, consulting, education, and Information Technology.
Ruben has actively participated as speaker, facilitator and instructor in US and Latin America, discussing topics such as strategic planning, sales, marketing, innovation, leadership, education and Information Technology.
Ruben has a degree in Business Administration from Universidad Nacional Autónoma de México (UNAM) where he graduated with honors. He also has postgraduate studies in Finance and Banking from the Instituto Tecnologico autonomo de Mexico (ITAM), and participated in the Senior Executive Development program from the Instituto Panamericano de Alta Dirección (IPADE). Recently, he achieved certification as Digital Marketing Consultant by WSI, continues his personal development participating in courses and seminars on Information Technology, Leadership, Coaching, Strategy, Management, Government, Education, Finance and Consulting.
Ruben is a member of the Industry Advisory Board of the School of Computing and Information at Florida International University, of the Academia Mexicana de Informática (AMIAC) and the Instituto Mexicano de Ejecutivos de Finanzas (IMEF). Additionally Ruben. is a Director in the Board of the West Boca Chamber of Commerce, a member of Great Boca Chamber of Commerce and of the Hispanic Chamber of Commerce of Palm Beach County.
Ruben is married and has two children, He enjoys reading, golf, boating.