This site will look much better in a browser that supports web standards, but it is accessible to any browser or Internet device.


Badr Moudden

user image

personal details

Moudden, Badr
MyBizUP Consulting




Badr Moudden is 47 years old and has more than 21 years of progressive and applied experience in the fields of Business Development, Sales & Marketing, Key Account Management, Productmanagement and Purchasing, in an International Business to Business environment. He is a Dipl. Ing. in Electrochemistry (Ecole Nationale Supérieure d'Electrochimie et d'Electrométallurgie de Grenoble, France) and Dipl. Electrochemist (DEA, Université de Grenoble, France) by academic education and he has had an additional very complete professional curriculum that relates to Sales, Business Development, Key Account Management, Product Management, Marketing, Purchasing and Management in general, during his career. He also helds a Marketing Diploma (deliverd by the University of Liverpool, UK) in the field of International Business to Business Marketing.

Here are the most significant positions he had during his career before creating MyBizUP Consulting (

In his last position as "Commercial Manager European Key Accounts" at ERIKS Group N.V. (Industrial Components) he was responsible for the commercial development of the Key Accounts Business in Europe for the OEM and MRO activities. He was also responsible for setting up the right organization and the right processes to cope with these European Key Accounts and this, in all the phases of the sales cycle and the implementation of the contracts. The focus was on Chemical, Pharmaceutical, FMCG (Food and Non Food), Automotive companies...The role was a combination of International Business Development and Key Account Management.

"Sales Director Central Europe " (DACH & BENELUX) at Hubwoo. Hubwoo enables the purchasing departments of the world’s largest companies to focus on their strategic mission of managing supplier relationships, and to optimise and improve the performance of their purchasing processes, from sourcing to invoicing, using an integrated suite of processes and services delivered in the form of Software as a Service (SaaS). The solutions cover E-Sourcing; E-Procurement and E-Billing. The main customers where in the Chemical, Pharmaceutical and Petro-Chemical industries.

"European Key Account Manager" for Brammer, Europe ’s leading distributor for mechanical MRO components. His role was a European Business Development Role and the aim was to win Pan-European contract with multinational companies for Brammer (including International Chemical, Pharmaceutical, Food & Drink and Automotive & Tier1 companies etc...) and to get them implemented by the multinational organization. The role was a combination of International Business Development and Key Account Management.

“Sales Manager Automotive” at Unifrax Corporation for the high thermal insulation products (based on ceramic fibers) and the mounting mats for catalytic converters, aimed for the Automotive and utility vehicle markets. UNIFRAX’s products are also used in friction applications as" Breaks" and "Clutches". His territory was Germany , France , Italy and Benelux and the related transplants in South Africa . His customers were the Automotive and Truck & Bus industries and their exhaust systems suppliers.

"Export Sales Manager" at ITW Dynatec (Hot Melt and Cold Glue / Adhesive equipment).
He was responsible for the sales in Europe (except Germany ), Africa and Middle East . Responsible for selecting and setting up the right distribution in the export territory. The end users ranged from Industrial customers, over Packaging Customers to Automotive related end users.

"European Product Marketing Manager Automotive" at Graco (Fluid Handling Equipment). He was responsible in Europe for the Product Marketing activities aimed for the Automotive, Auto plastics and all utility vehicles. The products covered were used to pump, dose and apply fluids, like coatings, paints, sealant and adhesives, solutions, lubricant etc

"European Market Manager" at Union Carbide Chemicals. He was responsible for the licensing and the commercial development of a proprietary fluids spray applications technology (for coatings, paints, sealant & adhesives, lubricant etc). This technology was licensed to partners (equipment manufacturers, formulators, CO2 gas suppliers) and also to end-users. The end users were Industrial but also Automotive related end users.

Badr Moudden masters 4 languages (French, English, German and Arabic) and he has a basic knowledge of 3 other European Languages.

most recent comments:

No access to view comments. Please register.


profile tools

print share register previous page