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product market matrix

 
 
model's image

characteristics

author:
Ansoff, H. Igor
country:
Russian Federation
period:
1957
type:
model
role:
consultant and manager
activity:
analyse, design and plan
topic:
strategic management, innovation & risk and marketing & sales
abstr. level:
environment
perspective:
rational
status:
final
module:
innovation
comments:
0
 

description:

In the late 1950's, the Russian-American engineer, Igor Ansoff, a founder of strategic management, argued that strategic planning was essential for firms operating in a complex, turbulent environment. At that time, sociologists dominated the research on strategic adaptation of non-profit organisations primarily and concluded that ad-hoc management was appropriate when the demand and the technology...

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