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co-opetition

 
 
model's image

characteristics

author:
Brandenburger, Adam M. and Nalebuff, Barry J.
country:
United States
period:
1996
type:
model
role:
consultant and manager
activity:
analyse and design
topic:
strategic management and innovation & risk
abstr. level:
environment
perspective:
transformational
status:
for review
module:
innovation
comments:
0
 

description:

Co-opetition describes a strategic framework that enables organisations to classify relevant actors in their industry and beyond. The model uses insights from game theory to understand and influence the behaviour of these players. Adam Brandenburger and Barry Nalebuff, professors in economics at Harvard and Yale University and specialists in the field of game theory, developed their co-opetit...

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