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international product life cycle

 
 
model's image

characteristics

author:
Vernon, Raymond
country:
United States
period:
1966
type:
model
role:
consultant and manager
activity:
analyse
topic:
culture & internationalisation and marketing & sales
abstr. level:
environment
perspective:
rational
status:
for review
module:
classics I
comments:
0
 

description:

In 1966, Raymond Vernon published a model that described internationalisation patterns of organisations. He looked at how U.S. companies developed into multinational corporations (MNCs) at a time when these firms dominated global trade, and per capita income in the U.S. was, by far, the highest of all the developed countries. Raymond Vernon was part of the team that overlooked the Marshall plan, ...

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