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diffusion of innovations

 
 
model's image

characteristics

author:
Rogers, Everett M.
country:
United States
period:
1962
type:
model
role:
consultant, change agent and manager
activity:
analyse, design, plan and reflect
topic:
innovation & risk, marketing & sales and communication
abstr. level:
environment
perspective:
sociopolitical
status:
under review
module:
innovation
comments:
0
 

description:

Everett M. Rogers is widely known as the inventor of the “Diffusion of Innovation” theory from his research on how farmers adopt agricultural innovations. After pursuing a degree in agriculture, Rogers earned his PhD in Sociology and Statistics at Iowa State University (1957). His doctorate work stemmed from both his personal interest in understanding why farmers in Iowa, including his...

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