four laws of media

 
 
model's image

characteristics

author:
McLuhan, Marshall
country:
Canada
period:
1964
type:
theory
role:
consultant and manager
activity:
analyse, design and reflect
topic:
technology & operations and communication
abstr. level:
environment
perspective:
learning
status:
final
module:
classics I
comments:
0
 

description:

Marshall McLuhan, a Canadian professor of Sociology, was best known for popularising views on the effect of the new communication technologies of television and radio on a society's culture. He saw culture as a derivative of technological change rather than an independent factor. He introduced the public to such terms as the 'global village' and the 'message is the medium'. McLuhan saw media ...

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