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bounded rationality

 
 
model's image

characteristics

author:
Simon, Herbert A.
country:
United States
period:
1947
type:
theory
role:
change agent, coach and manager
activity:
analyse and reflect
topic:
leadership & management and communication
abstr. level:
individual
perspective:
sociopolitical
status:
final
module:
classics I
comments:
0
 

description:

Over his lifetime, the academic scholar and Nobel price winner, Herbert Simon, explored the boundaries of human decision making in dynamic environments and contributed significantly to management literature, economics, cognitive psychology and artificial intelligence. He questioned the assumptions behind the rational decision making process in which individuals clearly define the problem, gen...

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