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"role"
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six buying roles
Frederick E. Webster, Yoram Wind
period:
1972
consulting role:
change agent, manager, programme & project manager and consultant
consulting activity:
design, implement, plan, reflect and analyse
topic:
marketing & sales
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six roles of selling
Robert N. McMurry
period:
1961
consulting role:
manager and consultant
consulting activity:
design and analyse
topic:
marketing & sales
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ten managerial roles
Henry Mintzberg
period:
1973
consulting role:
manager and change agent
consulting activity:
reflect and analyse
topic:
personnel management and leadership & management
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