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value chain analysis: Porter, Michael E.
 

value chain analysis

Porter, Michael E.

  • topic: finance & accounting, marketing & sales, org. design & development and strategic management
  • period: 1985
Michael Porter published the Value Chain Analysis in 1985 as a response to criticism that his Five Forces framework lacked an implementation methodology that bridged the gap between internal capabilities and opportunities in the competitive landscape. This framework focused on industry attractiveness as a determinant of the profit potential of all companies...
 
five trust building blocks: Georges, Laurent, Guenzi, Paolo
 

five trust building blocks

Georges, Laurent, Guenzi, Paolo

  • topic: marketing & sales
  • period: 2005
In 1999, Swan, Bowers and Richardson conducted a comprehensive study of the drivers of trust in the sales process. Trust drives the development of long-term relationships in personal sales processes and is the key to moving from a short-term, transaction-base toward a long-term, relationship-based interaction between buyer and seller. Trust reflects reliance...
 
ICKR follow-up cycle:
 

ICKR follow-up cycle

n/a

  • topic: marketing & sales
  • period: n/a
A simple sales cycle consists of the following five phaseslead qualification; prospecting or marketing; proposal development; deal closure; sales follow-up.  The outcome of the follow-up phase (step 5) should feed back into step 3 where new proposals are developed, shortcutting the...
 
three generic strategies: Porter, Michael E.
 

three generic strategies

Porter, Michael E.

  • topic: strategic management
  • period: 1980
Michael Porter regarded the selection of a defendable position within an industry as the end result of a competitive strategic analysis. He argued that successful, profitable companies generally choose to compete on either low costs or by differentiating their products to meet specific customer needs. Although these two strategic options are mutually exclusive,...