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featured management models

SIER hierarchy of active listening: Barker, Larry L., Steil, Lyman K., Watson, Kittie W.
 

SIER hierarchy of active listening

Barker, Larry L., Steil, Lyman K., Watson, Kittie W.

  • topic: marketing & sales
  • period: 1983
In the early 1980s, the American communication researchers, Steil, Watson & Barker, developed the SIER hierarchy of active listening based on their observation that people recall only about 50% of the message immediately after hearing it and only 25% after two days. Steil, Watson & Barker built upon Claude Shannon and Warren Weaver's general model...
 
three generic strategies: Porter, Michael E.
 

three generic strategies

Porter, Michael E.

  • topic: strategic management
  • period: 1980
Michael Porter regarded the selection of a defendable position within an industry as the end result of a competitive strategic analysis. He argued that successful, profitable companies generally choose to compete on either low costs or by differentiating their products to meet specific customer needs. Although these two strategic options are mutually exclusive,...
 
five configurations: Mintzberg, Henry
 

five configurations

Mintzberg, Henry

  • topic: org. design & development
  • period: 1979
The Canadian academic, Henry Mintzberg, synthesised organisational design literature into five ideal organisational forms or configurations that do not exist in the real world, but provide consultants and managers a framework to understand and design organisational structures. Mintzberg defined organisational structure as "the sum...
 
stage-gate innovation process: Cooper, Robert G.
 

stage-gate innovation process

Cooper, Robert G.

  • topic: innovation & risk, programme & project management and technology & operations
  • period: 1986
The Stage-Gate® model describes how a firm should structure its product development process using a sophisticated system of project phases and milestones. The model is based on 60 case studies on efficient product innovation processes. The product development process is seen as one of the key factors that determine the success of new products. The case...