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featured management models

motivation-hygiene theory: Herzberg, Frederick, Mausner, Bernard, Snyderman, Barbara

motivation-hygiene theory

Herzberg, Frederick, Mausner, Bernard, Snyderman, Barbara

  • topic: leadership & management and personnel management
  • period: 1959
In the late 1950's, the American psychologists Herzberg, Mausner and Snyderman, analysed the foundations of job motivation based on a large-scale literature review and a survey amongst 200 engineers and accountants from the Pittsburgh area. They challenged the traditional view that workers are only satisfied or dissatisfied with their...
mass customisation: Pine II, B. Joseph

mass customisation

Pine II, B. Joseph

  • topic: marketing & sales, strategic management and technology & operations
  • period: 1993
Mass customisation is an economic production paradigm as well as on an organisational level a strategic response to fragmenting markets. Mass customisation explains how affordable goods and services can be delivered to satisfy the needs of the individual by combining the efficiency of mass production and the customisation level of craftsmanship....
ep[r]g: Perlmutter, Howard V.


Perlmutter, Howard V.

  • topic: culture & internationalisation and org. design & development
  • period: 1969
Dr. Howard V. Perlmutter is a world authority on globalisation and pioneer on the internationalisation of firms, cities and other institutions. Trained as a mechanical engineer and as a social psychologist, Perlmutter joined Wharton’s faculty in 1969. He specialised in the evolution of multinational corporations (MNCs) making predictions to how their viability...
three generic strategies: Porter, Michael E.

three generic strategies

Porter, Michael E.

  • topic: strategic management
  • period: 1980
Michael Porter regarded the selection of a defendable position within an industry as the end result of a competitive strategic analysis. He argued that successful, profitable companies generally choose to compete on either low costs or by differentiating their products to meet specific customer needs. Although these two strategic options are mutually exclusive,...