*An Advertising management and Communication professional with over 20 years’ experience in brand building – strategy and positioning, marketing strategy and creative communication. The last 10 years devoted primarily to plan strategy and develop communication messages and tools for low-income audience.
* Experience in planning and executing Behaviour Change Communication campaigns along with district and village level advocacy for rural/social/health marketing purposes.
* Possess a broad understanding of concept development through final production, including briefings, planning – strategy and channels, estimation and media.
* A creative thinker with a creative background, strong organizational skills, the ability to work as a team, good communication skills, both written and spoken, with experience of bilingual (English & Hindi) copywriting/scriptwriting.