strategic choice typology

 
 
model's image

characteristics

author:
Miles, Raymond E. and Snow, Charles C.
country:
United States
period:
1978
type:
model
role:
consultant and manager
activity:
analyse
topic:
strategic management and org. design & development
abstr. level:
environment
perspective:
learning
status:
for review
module:
strategic management
comments:
0
 

description:

In 1978, the American academics Miles and Snow developed their strategic choice typology and helped launch the configurational branch of business strategy. Their study brought together the situationalist and the universalist camps who were disputing how companies should compete in a given market. For situationalists, generic strategies were intrinsically flawed because no two strategic settings we...

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