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Roger McIntyre

 
 
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name:
McIntyre, Roger
position:
researcher
organisation:
East Carolina University
country:
United States
role:
reader
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summary:

I am a senior Full Professor of Marketing at East Carolina University, Greenville, NC. I teach Marketing Management (first course) and Marketing Strategy (senior course). I take a very global approach to both classes rather than focusing solely on US. I require my students to read widely on global affairs, international developments that could impact marketing, and examples of good and bad marketing. I have over 30 referred journal articles in marketing, law, and psychology. Initial research area was culture (Geert Hofstede) changing to personality type, dissertation topic (Jung). I currently write only thought pieces on areas of interest.

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