mass customisation

 
 
model's image

characteristics

author:
Pine II, B. Joseph
country:
United States
period:
1993
type:
theory
role:
consultant, change agent and manager
activity:
analyse, design and implement
topic:
strategic management, technology & operations and marketing & sales
abstr. level:
environment
perspective:
transformational
status:
for review
module:
innovation
comments:
0
 

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description:

Mass customisation is an economic production paradigm as well as on an organisational level a strategic response to fragmenting markets. Mass customisation explains how affordable goods and services can be delivered to satisfy the needs of the individual by combining the efficiency of mass production and the customisation level of craftsmanship.In 1993, B. Joseph Pine II was the most influential r...

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