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swot analysis

 
 
model's image

characteristics

author:
Learned, Edmund P., Christensen, C. Roland, Andrews, Kenneth R. and Guth, William D.
country:
United States
period:
1966
type:
model
role:
consultant and manager
activity:
analyse, design and implement
topic:
strategic management and marketing & sales
abstr. level:
environment
perspective:
living
status:
final
module:
classics I
comments:
0
 

description:

SWOT analysis was developed by the middle of the 1960s for large organisations to determine the strategic fit between an organisation's internal, distinctive capabilities and external possibilities and to prioritise actions. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. In the early 1950s, two professors of business policy at Harvard, George Albert Smith and C. Roland Christens...

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